The psychology of hate: Moral concerns differentiate hate from dislike

We investigated whether any differences in the psychological conceptualization of hate and dislike were simply a matter degree negativity (i.e., falls on end continuum dislike) or also morality is imbued with distinct moral components that distinguish it from dislike). In three lab studies Canada United States, participants reported disliked hated attitude objects rated each dimensions including valence, strength, morality, emotional content. Quantitative qualitative measures revealed more negative than associated beliefs emotions, even after adjusting for negativity. Study 4, we analysed rhetoric real sites complaint forums found language used prominent websites contained words related to but not negativity, relative forums.